When raising funds or recognition for charity as a business, it’s crucial to know why it’s necessary to do this and how you can come to be more altruistic.
It is important for any successful business to understand the reasons to donate to charity and the encouraging impact they can have on the communities that they operate in. The company GoApe has a fantastic understanding of the necessity of giving to others, by putting the emphasis on assisting charitable groups which are relevant and important to them as a business. Regardless of whether it’s a non-profit charity which holds a similar vision to your company or one which may provide support to your customers, it is a good idea to search for a charity which supports a cause that is important to you. Further to this, if a business is clear about their strong link to a charity, staff members will be more compelled to help out. Because of this, being transparent about the thought process behind charity work to your workforce is essential for galvanising assistance for the cause.
Although there are numerous ways in which a business can give to charity, one of the most renowned ones is offering grants to the local community. One instance of a business doing this lately is Persimmon, who have pledged multiple grants to local sporting communities for under 18’s. Offering money to regional non profit organizations comes across as more personal than choosing larger ones which you may not be as closely connected with. As your employees are probably going to to live in or near to the location you’re supporting, this is a fantastic motivator for staff if they know their employer is supporting a cause which has a direct relation to them. This is yet another great reason to give back to others, as it facilitates a great culture within the company, giving employees a reason to feel involved with their employers’ charity work.
Individuals often associate raising money with charity work, but of course there are many other approaches to giving to charities which do not involve having to donate money directly. Raising awareness for particular causes can be just as, or even more beneficial than merely donating money. If awareness is raised effectively, there’s a bigger opportunity of larger numbers of people assisting the cause as a knock-on effect from this. Increasing awareness for mental health is an approach which has been taken by Capita, who motivate their staff to talk about this topic and offer assistance where it's needed. By starting a campaign to raise awareness for a worthy cause internally is a good way to begin, as this snowballs into even more people discussing it outside of work in different circles. If you understand that being altruistic entails a lot more than paying huge amounts of money to charities, it opens the door to endless opportunities for your company to help publicize important causes.